In Amazon where it is now a very common place for business people to set up their own shops, it is of paramount importance to get the right people to look at the products one is selling. This is where Amazon Pay-Per-Click (PPC) advertising get the stage. Pay Per Click enables you to position targeted ads for your products where you intend them to be; on Amazon search results sections and product pages. ppc campaigns are likely to have a great impact in advertising your products and therefore sales can be notably boosted through good positioning.