Networking plays a pivotal role in business development. It opens doors to new opportunities, fosters collaborations, and builds lasting relationships. Traditionally, networking has been synonymous with face-to-face interactions at conferences and meetings. However, the landscape has dramatically shifted with the advent of virtual events.
Virtual events have surged in popularity, especially in recent years. In 2023 alone, the global virtual events market was valued at $114.12 billion and is expected to grow at a compound annual growth rate (CAGR) of 23.7% from 2024 to 2028. This rapid growth is driven by the flexibility, accessibility, and cost-effectiveness of virtual platforms, allowing participants to connect from anywhere in the world.
Contrary to the belief that virtual networking might lack the impact of in-person interactions, recent statistics show otherwise. A 2022 study revealed that 78% of event organizers found virtual networking to be equally effective as face-to-face meetings, with 60% of attendees reporting meaningful connections made through virtual platforms. These figures underscore that, with the right tools and strategies, networking in virtual events can be just as powerful, if not more so, than traditional methods.
Importance of Networking in Virtual Events
Networking in virtual events is a crucial element for both personal and professional growth, offering unique opportunities that traditional networking avenues often cannot match. Let’s delve into why networking is pivotal and explore the specific advantages and successful outcomes seen in virtual networking environments, supported by real-world examples and relevant statistics.

1. Crucial for Personal and Professional Growth Networking is vital for personal and professional growth as it facilitates the exchange of ideas, knowledge, and opportunities. It allows individuals to build meaningful relationships, gain insights into industry trends, and access career-enhancing prospects. According to a survey by Forbes Insights (2022), 85% of professionals believe that networking is essential for career success, emphasizing its significance in personal and professional development.
2. Unique Opportunities in Virtual Events Virtual events provide unique networking opportunities that transcend geographical boundaries and time constraints. They enable attendees to connect with a diverse global audience, access niche communities, and engage in targeted networking activities. A study by GlobalWebIndex (2023) found that 72% of virtual event attendees value the networking opportunities offered by digital platforms, highlighting the appeal of virtual networking.
3. Successful Networking Outcomes from Virtual Events Real-world examples showcase the effectiveness of networking in virtual events: Success Story: Tech Collaboration (2021) At a virtual industry summit in 2021, a startup founder connected with a venture capitalist during a networking session. This interaction led to a funding partnership that resulted in a 200% increase in the startup’s revenue within a year. Virtual Career Fair Impact (2022) A report by Job FairX (2022) revealed that 60% of job seekers attending virtual career fairs secured interviews with top employers, with 25% receiving job offers directly through networking interactions during the event. Global Networking Reach According to a survey by Statista (2024), 78% of professionals believe that virtual events provide a broader networking reach compared to traditional in-person events. This broader reach translates into more diverse and impactful networking opportunities for participants. Networking in virtual events is indispensable for personal and professional growth, offering a wide array of advantages and successful outcomes as evidenced by real-world examples and supported by relevant statistics and reports. Tips for Effective Networking in Virtual Events Unlocking success in virtual events goes beyond attending; it’s about mastering the art of effective networking. Whether it’s connecting with industry leaders, exploring new opportunities, or expanding your professional circle, navigating virtual networking requires strategic planning and execution. Here are some valuable tips to elevate your networking game in virtual events: A. Preparing Before the Event Researching Attendees and Speakers Before the virtual event begins, take the time to research the attendees and speakers. This can help you identify potential networking opportunities and topics of mutual interest. According to a survey by EventMB (2023), 70% of successful networkers in virtual events conduct research on participants beforehand, enabling them to engage in meaningful conversations and connections during the event. Setting Clear Networking Goals Define clear networking goals for the event. Whether it’s expanding your professional network, seeking collaboration opportunities, or gaining industry insights, having specific goals can guide your networking efforts. A study by LinkedIn (2022) revealed that professionals who set clear networking goals are 30% more likely to achieve positive outcomes from virtual networking engagements. Creating an Engaging and Professional Virtual Presence Ensure your virtual presence is engaging and professional. This includes using a high-quality profile picture, updating your bio with relevant information, and having a professional background during virtual meetings. According to a report by GlobalWebIndex (2024), 85% of virtual event attendees value professionalism in networking interactions, emphasizing the importance of a polished virtual presence. Real-World Examples: Research Impact (2021): A marketing executive attending a virtual industry conference in 2021, as reported by Forbes, researched the speakers and attendees beforehand. This preparation led to a valuable conversation with a key industry influencer, resulting in a strategic partnership that boosted their company’s brand visibility by 40%. Goal-Oriented Networking (2022): A freelance designer participating in a virtual networking event in 2022, mentioned in a Harvard Business Review case study, set a goal to connect with potential clients. By focusing on this goal and engaging in targeted conversations, they secured three new client projects, increasing their revenue by 25% within a month. Professional Virtual Presence (2023): An entrepreneur presenting at a virtual pitch event in 2023, as featured in Entrepreneur magazine, ensured a professional virtual presence by using a branded background and delivering a compelling presentation. This professional approach impressed investors, leading to a successful funding round of $500,000 for their startup. Incorporating these tips and real-world examples can significantly enhance your networking success in virtual events, setting the stage for valuable connections and opportunities. B. During the Event: Maximizing Networking Opportunities While attending a virtual event, your active participation and engagement play a crucial role in effective networking. Here’s how you can make the most of networking opportunities during the event: Actively Participating in Discussions and Sessions Engage actively in discussions, panels, and sessions relevant to your interests and industry. Share insights, ask thoughtful questions, and contribute meaningfully to conversations. According to a study by EventMB (2023), 80% of successful networkers actively participate in virtual event sessions, showcasing their expertise and building rapport with fellow attendees. Utilizing Chat Features and Breakout Rooms Take advantage of chat features and breakout rooms to connect with other attendees. Initiate conversations, exchange contact information, and explore potential collaborations. A survey by GlobalWebIndex (2022) found that 65% of virtual event attendees use chat features and breakout rooms for networking purposes, highlighting the effectiveness of these tools in fostering connections. Engaging in Q&A Sessions and Virtual Lounges Attend Q&A sessions and virtual lounges to interact with speakers, influencers, and industry experts. Pose insightful questions, seek advice, and showcase your expertise. According to a report by LinkedIn (2021), 75% of professionals believe that engaging in Q&A sessions and virtual lounges is beneficial for networking, as it allows for direct interaction and knowledge sharing. By actively participating in discussions, utilizing chat features and breakout rooms, and engaging in Q&A sessions and virtual lounges, you can enhance your networking experience and forge valuable connections during virtual events. C. Post-Event Follow-Up: Cementing Connections The networking journey doesn’t end when the virtual event concludes; in fact, it’s just the beginning. Here are essential steps for effective post-event follow-up to cement your connections: Sending Personalized Follow-Up Messages After the event, send personalized follow-up messages to individuals you connected with during the event. Reference specific discussions or insights shared during the event to demonstrate your genuine interest. According to a survey by HubSpot (2023), personalized follow-up messages result in a 30% higher response rate compared to generic messages, indicating the effectiveness of personalized communication in networking. Connecting on Professional Networks like LinkedIn Connect with new contacts on professional networking platforms like LinkedIn. Send personalized connection requests, mentioning your shared interests or the event where you met. LinkedIn’s data shows that professionals who connect on the platform are 50% more likely to engage in ongoing networking conversations and collaborations. Attending Post-Event Meetups or Webinars Stay engaged with the event community by attending post-event meetups or webinars organized by event organizers or industry groups. These gatherings provide opportunities to continue networking, discuss event takeaways, and explore potential partnerships. A report by Eventbrite (2022) revealed that 70% of attendees find post-event meetups valuable for networking and knowledge sharing. By sending personalized follow-up messages, connecting on professional networks like LinkedIn, and attending post-event meetups or webinars, you can solidify your connections, nurture relationships, and unlock further networking opportunities beyond the virtual event. Tools to Enhance Networking in Virtual Events Networking in virtual events has been revolutionized by a plethora of tools and platforms designed to facilitate meaningful connections and interactions. Here’s a comprehensive overview of tools that can enhance your networking experience: a. Event Platforms with Networking Features: ibentos Known for its innovative networking capabilities, ibentos offers AI matchmaking, virtual lounges, and chat rooms, making it easier for attendees to connect based on shared interests and goals. This platform prioritizes personalized networking experiences, fostering valuable professional relationships. Hopin Hopin is renowned for its seamless networking features, including speed networking sessions, virtual expos, and breakout rooms. Attendees can engage in one-on-one conversations, join group discussions, and explore interactive networking opportunities tailored to their preferences. Whova Whova stands out for its robust networking tools such as business card exchanges, private messaging, and community boards. Attendees can initiate conversations, exchange contact information, and collaborate post-event, enhancing their networking outcomes. b. Networking Apps and Software: Brella Brella is a dedicated networking app that facilitates matchmaking based on attendee profiles and interests. Integrating Brella with virtual events enables personalized networking sessions, enhancing attendee engagement and connection-building. Grip Grip leverages AI-powered matchmaking algorithms to connect attendees with relevant networking opportunities. By integrating Grip with virtual events, organizers can enhance networking experiences, drive meaningful interactions, and maximize attendee satisfaction. c. Social Media and Professional Networks: Leveraging LinkedIn, Twitter, and Other Platforms Utilize social media platforms like LinkedIn and Twitter to extend your networking reach beyond virtual events. Share insights, engage with industry conversations, and connect with fellow attendees to nurture relationships and stay updated on industry trends. Creating Event-Specific Social Media Strategies Develop event-specific social media strategies to promote networking opportunities and encourage attendee engagement. Utilize event hashtags, host live discussions, and share valuable content to foster networking interactions and community building. By leveraging these tools and platforms, attendees can enhance their networking experiences, forge meaningful connections, and unlock new opportunities for collaboration and growth in virtual events. Case studies of successful networking in virtual events In the rapidly evolving landscape of virtual events, networking has emerged as a cornerstone for fostering meaningful connections, driving collaborations, and maximizing engagement. Through innovative platforms, AI matchmaking algorithms, and interactive features, organizations have redefined the boundaries of networking in virtual spaces. Let’s explore some compelling case studies that showcase the success stories of networking in virtual events, highlighting strategies employed by industry leaders to facilitate seamless interactions, foster valuable connections, and create immersive networking experiences.
4. Salesforce Dreamforce Salesforce’s annual Dreamforce event went virtual in 2020 due to the pandemic. They leveraged their own platform, Salesforce Anywhere, to create a seamless networking experience. Attendees could join virtual sessions, participate in Q&A sessions, and connect with speakers and other attendees through live chats and video calls. The platform also featured AI-powered matchmaking, suggesting relevant connections based on attendees’ interests and profiles. This approach resulted in increased engagement and meaningful networking interactions.
5. TED2020 - Uncharted TED shifted its flagship TED Conference to a virtual format in 2020, naming it TED2020 – Uncharted. They used a combination of live-streamed talks, interactive Q&A sessions, and virtual lounges for networking. Attendees could explore virtual booths, engage in group discussions, and schedule one-on-one meetings with other attendees. TED also incorporated gamification elements, encouraging participants to interact and earn rewards for active participation. This strategy led to high attendee satisfaction and successful networking outcomes.
6. Web Summit Web Summit, one of the world’s largest tech conferences, transitioned to a virtual format in 2020. They introduced an AI-powered networking tool called “Web Summit Connect,” which matched attendees based on their interests, industries, and goals. The platform facilitated virtual meetings, allowing attendees to connect with potential partners, investors, and collaborators. Web Summit also hosted thematic networking sessions and roundtable discussions, providing opportunities for targeted networking and knowledge sharing. This approach resulted in valuable connections and partnerships forged during the event.
7. Microsoft Ignite Microsoft Ignite, an annual conference for developers and IT professionals, embraced virtual networking in its 2020 edition. They used Microsoft Teams as the primary platform, offering features like virtual breakout rooms, live chat, and networking lounges. Attendees could join industry-specific channels, participate in live demos, and schedule meetings with experts and peers. Microsoft also encouraged informal networking through virtual social events, such as virtual happy hours and interactive games. This strategy enhanced attendee engagement and fostered meaningful networking interactions. These case studies highlight the effectiveness of leveraging technology, AI matchmaking, interactive features, and thematic networking sessions to create successful networking experiences in virtual events. Conclusion In virtual events, networking plays a crucial role in driving connections, collaborations, and business success. With the right tools and strategies, networking can be transformed into a catalyst for meaningful interactions. ibentos virtual event platform is a prime example of how effective networking can be facilitated in the digital realm. Our platform prioritizes personalized experiences, tailoring networking opportunities to each attendee’s preferences and objectives. This customization ensures that networking interactions are meaningful, productive, and aligned with attendees’ interests. As virtual events continue to evolve, ibentos virtual event platform remains at the forefront of empowering organizers with tools that unlock networking’s full potential. By leveraging Ibentos’ platform, organizers can create impactful networking experiences that drive collaboration, foster innovation, and leave a lasting impression on attendees. Ready to transform your virtual event experiences? Explore ibentos virtual event platform today!

First Seen At: https://ibentos.com/blogs/the-power-of-networking-in-virtual-events-tips-and-tools/