The rise of Web3 ideology is breaking the old social relationship system. The well-known crypto industry author Joel John once said in an article, “In the Web2 network, social relationship networks are the moat for the development of social platforms. If users are allowed to interact with social relationship networks through third-party applications, the platform’s opportunity to capture user data will decrease, which will lead to users no longer using products controlled by the platform. If users can easily transfer their network of friends and family to another application, they have no motivation to return to your application. A Web2 product with an open social relationship network will face competition and a decline in revenue, neither of which may be ideal outcomes.” In fact, from the perspective of the Web3 content system, the change in social relationships is also reshaping the original content system, and establishing new connections between content creators, fans, crypto investors, and Web3 users.

On the other hand, under the new ideology of the Web3 world, value is being redistributed. As the most important infrastructure for the Web3 creator ecosystem, the protocol layer will prioritize how to provide more comprehensive underlying support for the application layer. This makes all resources more modular, foundational, and decentralized. This composability is precisely an advantage of the Web3 social and content system. Through open stack services, upper-layer applications can leverage the composability brought by underlying infrastructure to further compete for external resources. From the perspective of the Web3 content ecosystem, the new architecture of the protocol layer + application layer is also more trend-oriented and developmentally potent.

DeMedia is currently the most representative Web3 content ecosystem of the protocol layer + application layer. In this ecosystem, the DeMedia infrastructure and the DeMedia Protocol built upon it jointly serve as the protocol layer. DeMedia, as a Web3 stack, provides support for blockchain, distributed storage, and computing, while DeMedia Protocol provides an economic model in a modular way, including LaunchPad, traffic distribution pool, intelligent traffic pool MediaFi Pool, etc., as the economic drive for upper-layer applications. Above this, a series of content applications can be built, such as short dramas, music, and knowledge payment applications for Web3, while building a new traffic value system based on this.

The First Ecosystem Application Example: DeMedia TV

DeMedia TV is the first use case of the DeMedia ecosystem and also the first application in the Web3 content ecosystem that is positioned in the short drama Industry. DeMedia TV provides a script LaunchPad mechanism for filmmakers, film companies, individual film creators, and others. This mechanism tokenizes the script (the entire script is tokenized and then divided into several parts) and sells these asset-oriented scripts to the market through the LaunchPad process. This process is similar to the early subscription of encrypted equity, where investors are the investors of the drama.

After the script is further developed for filming, it will receive a share of the commercial profits from the later stages of the production. This approach will help film and television content to be more easily launched in the early stages. At the same time, these script assets can circulate in the secondary market in the form of cryptocurrency, and it is foreseeable that the early assets corresponding to classic film and television content featuring well-known directors and actors will continue to increase in collectible value in the secondary market.

In addition to the LaunchPad, DeMedia TV can also continuously capture revenue through the DeMedia Protocol’s traffic distribution pool and the intelligent traffic pool MediaFi Pool, in a DeFi manner.

Revenue Examples
Traffic Distribution Pool
The traffic distribution pool is an attention convergence pool specifically designed for short drama content after it goes live. Once the short drama is launched, users can deposit encrypted assets into the pool to earn income and gain long-term benefits from the short drama. Additionally, when users watch the short drama, 20% of the consumed U/Token will be deposited into this pool. Users will receive dividends from the future revenue of the short drama, with the contract distributing a portion of the short drama’s income based on the users’ asset deposit share. These funds will be used for further commercial dissemination of the short drama and provide dividends to all investors after revenue is established. Investors who participate in the long-term investment of the short drama will further bind deeply with the film and television content and creators, which will bring more attention and traffic to the content.

MediaFi Pool
The intelligent traffic pool, MediaFi Pool, is an automated revenue fund pool with income aggregation and investment capabilities, developed by the DeMedia platform using AI technology and the DeMedia Protocol. This fund pool can automatically invest user funds into revenue products selected by the system algorithm, and return the profits to users. The higher the value of the funds pledged by users in the pool, the higher the income they receive.

In this pool, users can earn income by staking DMP tokens, which come from aggregated yields in DeFi, profits from platform films, and platform revenues. At the same time, for every 800 DMP tokens deposited in MediaFi, the platform will automatically calculate one play contribution per day. For example, if a user deposits 10,000 DMP tokens, they will receive 12.5 play contributions per day. If the total number of DMP tokens pledged in MediaFi across the network reaches 10 million, then the total daily play contributions generated through MediaFi will be 12,500. These play contributions will further be converted into income from user contributions. Therefore, in the MediaFi Pool section, the more DMP tokens users deposit, the higher the income they receive from the network.

In this pool, users can earn income by staking DMP tokens (the ecological token of DeMedia), which come from aggregated yields, profits from platform films, and platform revenues. At the same time, with more tokens deposited, users will receive a higher share of participation, allowing them to continuously earn higher income from the dissemination of content.

Social and Contribution Activities
The DeMedia ecosystem plans to release 75% of the total DMP tokens through the attention economy. The release method is proportional to the platform’s traffic contribution, meaning the greater the traffic, the faster the release.

For browsing users, they can directly use DeMedia products, watch short dramas to generate play counts. Each complete play of a short drama can be considered as one play count. By participating in other social interactions and product interactions, users can earn points, which can be exchanged for play counts and token incentives on the same day. When users spend DMP or USDT to purchase short dramas, 80% will be directly returned to the platform for distribution, and 20% will be considered as an investment in the short drama traffic distribution pool. This entitles them to dividends from future short drama viewing revenues.

For social earning, each user can obtain the dissemination value of the short drama through social sharing. Moreover, for every 10 complete plays generated by sharing, the user will be rewarded with an additional play count. Interactions generated by users through sharing, such as node group casting, MediaFi, and other product features, will permanently receive two levels of rewards at 10% and 5% for invited users. In addition, when users share with others who purchase, tip, or invest in short dramas, they will receive two levels of rewards at 10% and 5% for invited users.

Therefore, whether they are creators, fans, or investors, all roles can find their corresponding positions in the application, capture income continuously in different ways, establish connections, and become spontaneous disseminators of their content system.

On the other hand, whether it is the script LaunchPad, the traffic distribution pool, or the MediaFi Pool, there is a demand for DMP tokens, which will significantly reduce the market circulation of DMP tokens and build a deflationary scenario.

DeMedia Ecosystem: Backed by a Blue Ocean Market

As an infrastructural layer, DeMedia is not only limited to the early DeMedia TV application but also has the potential to expand into various directions such as short videos, music, and text content. This implies that the ecosystem is hierarchical and diversified, and is expected to cater to a broader user base.

Focusing solely on the short drama content direction, this field is backed by over 2 billion active internet users. It is expected to leverage a new asset-based scheme to convert this user pool to the DeMedia ecosystem through DeFi, and further achieve overall ecosystem growth through SocialFi protocol layer + AI revenue, making it more competitive and developmentally potent compared to traditional short drama platforms.

In addition to short dramas, Web3 music, short videos, and text content are also expected to be continuously involved as the DeMedia ecosystem expands. Therefore, in the long term, the potential user pool of the DeMedia ecosystem is expected to be in the hundreds of millions. As an ecosystem driven by the Web3 economic model, DeMedia has the capability to introduce these massive attention and traffic values into the ecosystem, empowering various applications and content in-depth.

The market size of several potential fields is also in the tens of trillions of dollars. Through creator economy, IP creation and media placement, advertising revenue, traffic revenue, AI traffic distribution, and many other methods, it will bring a huge scale of revenue to the protocol, which is incomparable to the existing Web3 ecosystem.

From the perspective of DMP tokens, a single application like DeMedia TV can bring a decent deflationary effect to the tokens and continuously promote the demand and value concentration of the tokens. As the DeMedia ecosystem expands in various directions, the application scenarios of DMP tokens will become more extensive, and the network will achieve exponential revenue growth. While continuously feeding the profits back to users, it is expected to continuously promote the growth of demand and further accelerate deflation.

Currently, The Open Network (TON) is a protocol layer in the Web3 social field that is developing vigorously, with its token TON currently valued at over 18 billion US dollars. With a broader range of applications and market prospects, DeMedia, by empowering DMP, is expected to push its market value to over several billion US dollars in the short term and continue to show multiple growth as the ecosystem expands.

At present, the DeMedia ecosystem is in its early stages of development, and joining the ecosystem will become the best beneficiary of the Web3 creator economy dividends.